Artificial Intelligence in Music

Our AI Principles

DENIS LADEGAILLERIE
FOUNDER & CHIEF EXECUTIVE OFFICER, BELIEVE

Generative AI and AI will transform in a positive manner every aspect of our partnerships with artists and the way we partner with digital music services, which is why it is essential that our strategy as a company is aligned with that of our artists: that of a responsible approach to AI and to the exciting opportunities and future use cases that we will develop as a core part of our mission to serve all artists.

Believe’s aim is indeed to develop artists and labels at each stage of their career and development in the digital age. In all markets. With respect, fairness, expertise and transparency. These driving forces are at the very foundation of our long-term trust relationships with our artists and labels.

With AI and generative AI opening a new age of Creativity, empowering everyone to make high quality music, and Discovery, giving every artist a chance to meet their audience, these core values have defined the 4 Responsibility principles that we will use to assess each AI and generative AI opportunity: consent, control, value-sharing and transparency.

ANDREEA GLEESON
CHIEF EXECUTIVE OFFICER, TUNECORE

At TuneCore, our mission is to help self-releasing artists make better music, become better known, and to make their lives easier overall. This is the lens through which the company evaluates how we best utilize AI and generative AI to support music creators. We know that the rise of AI in music poses both opportunities and challenges for independent artists. Understanding both requires thoughtful and innovative initiatives so that TuneCore can offer new avenues for enhancing creativity, facilitating fan engagement, and providing new revenue streams while remaining sensitive to transparency, artist consent and fairness in monetization.

As always, when we want to learn about what artists want, we ask them directly. Through this report, TuneCore’s researchers shed light on the perspectives and experiences of independent, self-releasing music creators in the age of AI, engaging with artists from diverse backgrounds, genres, and career stages, in order to capture a holistic grouping of views. Armed with this data, TuneCore vows to continue as a trusted partner, harnessing the potential of AI for our artists in a way that is respectful and protective of their artistry and career goals, while maximizing opportunities around this technology. We will continue to innovate and lead by providing the most diverse and effective AI driven solutions for all self releasing artists.