TuneCore Launches TuneCore Direct Advance, Powered by RoyFi to Provide Royalty Advances to Qualifying Independent Artists

NEW YORK, APRIL 8, 2026 – TuneCore, the leading independent development partner for self-releasing artists—part of Believe, one of the world’s leading music companies—has officially partnered with financial technology company RoyFI to provide royalty advances to qualifying self-releasing artists looking for upfront financing to support their careers. TuneCore Direct Advance, powered by RoyFI provides artist-friendly royalty advances based on a portion of artists’ future earnings with simple, flexible, and transparent recoupment terms, while artists are able to retain full ownership of their music.

Brian Miller, Chief Business Officer, TuneCore, commented, “At TuneCore, we are always listening to our artists to understand their challenges and develop solutions that can help them stay independent, retain their creative control, and keep releasing music on their own terms. Whether artists need cash to pay for studio time, new equipment, tour transportation, marketing efforts, or a little help with their rent, we are now able—through our partnership with RoyFI—to give them the option to take an advance that helps them stay independent as they grow, with fair recoupment terms that don’t hurt them in the future.”

TuneCore Direct Advance, powered by RoyFI, allows qualifying artists around the world to apply for a direct cash advance in exchange for a transparent, flat fee, without giving up equity or transferring ownership of copyrights. RoyFi also provides flexible recoupment terms that let artists decide between a larger up-front advance or a structure where artists decide how much of their catalog participates in repayment, allowing for greater customization and helping artists obtain funding on their own terms. Once the advance is recouped, all future royalties immediately revert to the artist so that they can keep earning money from their success. 

Peter Harvey, Chief Executive Officer, RoyFi commented, “TuneCore has long been the standard bearer of independent music distribution, and we’re excited to formalize our partnership to bring transparent, artist-first funding directly to independent creators.”

By partnering with RoyFI, TuneCore is providing self-releasing artists and labels with a verified, trusted source of financial backing to help them keep control of their careers, invest in their own success, and grow on their own terms.

On behalf of TuneCore, the partnership with RoyFi was spearheaded by Bennett Henson, Senior Director of Strategy, who helped shape and advance the collaboration to support a shared commitment to empowering independent artists.

About Believe:

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency. Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher. Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers. With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.Believe is a simplified joint-stock company under French law. Learn more at www.believe.com

About TuneCore:

TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers – with technology and services across distribution, publishing administration, and a range of promotional services. TuneCore Music Distribution services help artists, labels, and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok, Tencent, and more than 150 download and streaming stores worldwide, while retaining 100 percent of their rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games, and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe, is headquartered in Brooklyn, NY, with offices in Los Angeles and Nashville, and operates globally through local teams based in the UK, Germany, France, Belgium, The Netherlands, Italy, Brazil, Mexico, Colombia, South Africa, India, Japan, Indonesia, Thailand, Philippines, Vietnam and Singapore across 5 continents. www.tunecore.com

About RoyFi:

RoyFi is a financial technology company providing transparent, artist‑first royalty advances to creators, labels, and music businesses. Designed as a modern alternative to traditional music financing, RoyFi enables artists and rightsholders to access short‑term capital based on their future royalty earnings—without selling their catalogs, giving up ownership, or taking on long‑dated obligations. RoyFi’s advances are structured with simple, clearly disclosed terms: a fixed advance amount, a one‑time fee that never compounds, and recoupment directly from royalty income until the agreed balance reaches zero. Once an advance is fully recouped, RoyFi’s rights terminate automatically and 100% of future royalties revert to the artist or rightsholder. Built with fintech‑grade underwriting and secure platform integrations, RoyFi partners with distributors, labels, and rights platforms to deliver fast, flexible funding that helps creators invest in their careers while maintaining full control of their work. www.royfi.com