TuneCore
Accelerator
Report

TuneCore Accelerator is THE powerhouse platform that helps independent artists find new audiences and propel their fandom at each phase of development.  

This best-in-class platform provides access to promotional programs designed with clear objectives to help today’s artists: drive the discovery of their music, build their audience, and promote deeper fan engagement. Knowing that independent artists are deeply committed to their career growth, we have built a platform that leverages innovative technology and industry-leading services that are exclusive to TuneCore. 

In the first half of 2024, TuneCore Accelerator contributed to over 3 billion track discoveries* for artists in the program.  

Tracks within TuneCore Accelerator gained 3 billion new discoveries* and experienced nearly 10 billion new streams, fueling music discovery and supporting audience development. 

*Total number of times TuneCore Accelerator program was the source for a listener to discover a track

More than 250,000 independent artists around the world have signed up for TuneCore Accelerator. 

In the first half of 2024, tracks from nearly 85,000 artists were selected by TuneCore Accelerator’s proprietary catalog optimization technology to be included in one or more of TuneCore Accelerator’s audience development programs, with almost 30,000 of those artists participating in the program for the first time. 

In the same period, 1 out of 12 artists within TuneCore Accelerator moved to a higher segment level and, on average, more than doubled their monthly royalty earnings compared to the first half of 2023.

TuneCore Accelerator drove exponential streaming and revenue growth across segment levels. 

While artists in each TuneCore Accelerator segment level significantly grew their streaming numbers, those starting out in the “Start” and “Amplify” levels increased their earnings 5x and 3x on average, respectively, in the first half of 2024 compared to the same period in 2023, laying the groundwork for long-term career growth and significantly increasing revenue for independent artists around the world. 

TuneCore Accelerator is driving triple digit growth for both frontline releases and back catalog. 

TuneCore Accelerator’s catalog optimization tools helped significantly increase the value and exposure of artists’ catalog releases, with tracks released more than 18 months prior to inclusion within the program accruing an average 338% increase in streams* in the first half of 2024 compared to their baseline average prior to inclusion in the program. 

*Streaming growth across DSP platforms where TuneCore Accelerator is actively running programs

TuneCore Accelerator is fueling streaming growth for artists around the world. 

 In the first half of 2024, the US showed a streaming growth rate of 33% for tracks within TuneCore Accelerator compared to the same period in 2023. Internationally, West & East Africa, Eastern Europe, LATAM, and Southeast Asia showed the most significant growth, posting 91%, 86%, 68%, and 55% year-over-year streaming growth rates, respectively, for tracks within TuneCore Accelerator.* 

*Streaming growth across DSP platforms where TuneCore Accelerator is actively running programs

Brooklyn-based alt-pop artist Meg Smith came to TuneCore as a self-releasing artist in 2016 and, in less than a decade, has established herself as one of music’s most exciting rising stars. In the last two years alone, through TuneCore Accelerator, Smith’s music has been featured on nearly 100 editorial playlists across DSPs, drawing attention from media outlets including Rolling Stone, SPIN, Wonderland Magazine & more. In 2024, she took home the Pop award at the Hollywood Independent Music Awards for her song “jesus christ in a mini skirt” and was named one of Spotify’s “Pop Rising” Artists to Watch in 2024. Tracks on Meg Smith’s recent EP, emotional affair, have accrued over 2 million total streams since release, with more than half of those streams gained as a direct result of TuneCore Accelerator. TuneCore Accelerator also increased Smith’s exposure overseas, more than doubling her share of streams coming from both the UK and Australia/New Zealand. 

Detroit rapper Baby Smoove began releasing with TuneCore as an independent artist in 2017, quickly making waves with his debut full-length project, Riding With the Goat, before skyrocketing to fame in the wake of his 2018 RIAA Gold certified track “Losing My Mind.” His prolific output and rapidly-growing fanbase has attracted media attention from Pitchfork, Billboard, The FADER & more, and gave rise to collaborations with high-profile artists including Lil Yachty. In the first half of 2024, Baby Smoove’s tracks within TuneCore Accelerator gained more than 20 million streams. TuneCore Accelerator also helped Baby Smoove reach new audiences internationally, with the rapper more than doubling his share of streams coming from India.

Neo-soul singer, songwriter and producer Lizzie Berchie quickly rose to prominence following the release of her 2022 debut Under The Sun, before joining TuneCore as a self-releasing artist in 2023 and releasing her follow up EP, Am I An Adult Yet?. Bolstered by the success of lead single “I Hope,” Berchie’s sophomore EP garnered critical acclaim from media outlets including Complex, Clash, Earmilk & more, and was named “Project of the Year” at the State of R&B Awards in early 2024. Since release, tracks on Am I An Adult Yet? have gained nearly 800,000 streams through TuneCore Accelerator, with 1 out of 5 total streams gained by the EP as a direct result of TuneCore Accelerator. 

Martiniquais Shatta/dancehall artist Shannon recorded her first single “Stamina” in 2015, steadily releasing singles and developing her sound before releasing her breakout hit “Mal à Dit” on New Year’s Day 2018 and joining TuneCore as a self-releasing artist. Since joining TuneCore, she has continued to solidify her status as one of the top Shatta artists with singles like “Best,” “Petite Conne,” and “Yes We Deh” helping to raise awareness of the genre outside of Martinique. Her recent single “Ou wont” has gained more than 380,000 streams since its release, with nearly a quarter of those streams as a direct result of TuneCore Accelerator.

Emerging from Mannheim’s vibrant underground rap scene, Lelosa has quickly become a major force within German hip-hop. Known for his innovative flows, standout beats, and clever wordplay, Lelosa has been turning heads with his unique style and energetic performances. Lelosa’s rise has been supported by his strategic partnership with TuneCore, allowing him to reach new audiences and streamline the release of his music. Lelosa’s recent single “Yappa Yappa” has gained more than 100,000 streams through TuneCore Accelerator since it was released earlier this year, accounting for 1 out of 7 total streams for the track.